07 June 2024
Vitec Visiolink launches a new brand identity
Vitec Visiolink changes its logo and visual brand identity to match the brand of its parent enterprise, Vitec Software Group.
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New brand identity aligns with Vitec Software Group
Vitec Visiolink is proud to announce the launch of its new brand identity. This rebranding is the next step in integrating with our parent company, Vitec Software Group.
Visiolink was acquired by Vitec Software Group in 2020. As part of this ownership change, we’re integrating with Vitec Software Group by changing our visual brand identity to match the Vitec brand.
Elements that have been given a makeover
Here are some of the changes you’ll see:
- Company name
- Logos
- Website
- Values
- Email domain change
Over the coming months, we'll integrate the Vitec brand into all our channels and platforms completely. Until this is done, you may encounter the former Visiolink brand in some places.
Company name
Visiolink changes its name to Vitec Visiolink.
Logos
Our previous logo with the green icon will be replaced with our new logos, which come in two versions: red and blue.
Website
As part of the integration, we have launched a new website, which is the one you are visiting right now. By aligning our digital presence with the Vitec brand, we aim to create a cohesive identity that resonates with our customers and stakeholders.
Vitec values
All business units within the Vitec Software Group have a common ground and clear purpose: we all come from the same entrepreneurial background and want to contribute to business-critical products that do good in society. And in all honesty, many businesses would stop without Vitec. As in Vitec Visiolink, we make sure that the newspaper and news are always delivered on time.
This is why we need to have a long-term perspective on everything we do and value stability very highly. Our new common brand promise is: To rely on – today and tomorrow. Because without Vitec, our customers and their customers’ operations stop.
Read more about the Vitec values and the Vitec culture.
Email domain change
Our email domain has changed from @visiolink.com to @vitecsoftware.com. We've already rolled out this change in 2021, so you shouldn't notice any changes here.
Have any questions?
If you have any questions, please do not hesitate to reach out to Vitec Visiolink’s Marketing Specialist, Mette Tulin, at mette.tulin@vitecsoftware.com.
About Vitec Software Group
Vitec Software Group is the market leader for Vertical Market Software in the Nordic region. The Group develops and delivers standard niche software. Vitec grows through acquisitions of well-managed and well-established software companies. The Group's overall processes together with the employees' in-depth knowledge of the customer's local market enable continuous improvement and innovation. The head office and major part of the Group management team is in Umeå Sweden. Vitec Software Group AB is listed on Nasdaq Stockholm.
Find more at www.vitecsoftware.com.
